5 Twitter Customer Service Fails
Twitter customer service can be customer service at its best, what it should be and stopped being years ago. It can be personal, real-time, proactive and, best of all, effective. I see some companies who standout. They not only respond when directly contacted (@ed on Twitter). They monitor Twitter for mentions of their company, and [...]
PETA Fail, or How Not to Spread the Word on Twitter
It aggravates and saddens me that there are still so many major household names that know Twitter is hip, so they jump in and use it without the slightest thought to how to properly engage on Twitter. Yesterday, PETA did what can only be described as using the same tactic as porn and get-rich-quick spammers [...]
Listening on Twitter
I have noticed a trend. Twitter, which is most effective as a tool to engage with people, has become much more of a broadcast channel as the masses have discovered it. This will, I will go so fa to predict, be its downfall if this continues. We need to get back to engaging on Twitter. [...]
How to Look Like a Twitter Rookie
Twitter has hit the mainstream, and that means there is an influx of Twitter rookies. If you are new to Twitter, check over this list before you tweet. These are the top 10 signs someone is a Twitter rookie, including hints on how to not look like a newbie instead. They reply to people without [...]
Guest on Twitter Talk Show #smallbizchat Tonight
I will be the guest tonight on the Twitter talk show #smallbizchat. You can find out more by seeing and following @smallbizchat. I will be answering questions on how to find success as a work at home entrepreneur. The chat will be tonight from 8 to 9 p.m. EST. Any time there is a Twitter [...]
Twitter Drama and Burning Social Equity
I am not in high school anymore. This should be obvious (particularly if you’ve seen my picture or you know I have three kids), but I feel the need to repeat it: I am not in high school. Why am I chanting this mantra, do you ask? Well, it’s because the instances of social networking [...]
Social Networking Resolutions
Yes, New Year resolutions are lame. But the fact is, this time of year it’s just natural we reflect on changes we want to make and where we want to be in the coming year. So for all of us who do the whole social networking thing, I thought I would throw out some important [...]
5 Ways to Screw Up Your Corporate Twitter Account
I get asked frequently for advice on how to Twitter as a business or an organization. There, right there, the approach is all wrong right from the beginning. Businesses and corporations don’t have random thoughts, or feelings, or friends. They don’t have faces. They don’t microblog. If you want to venture into the Twittersphere, you [...]
Job Hunting 2.0 – How One Mom Landed Her Dream Job on Twitter
If you have even taken the slightest peek and my blog or my tag cloud, you know there are a couple subjects that get me going. One is just how social networks – and my particular addition, Twitter – are transforming the way we do everything from making friends to getting the news to sharing [...]
