Have you seen this ridiculous Motrin commercial? The one that says moms wear their babies because it’s in fashion, and to look like an “official mom.” The one that asks if baby wearing makes moms cry. Also be sure to watch the baby version, which claims moms secretly want to be committed. You know, for the quiet from the crazy sick, feverish kids who write on walls and put their hands in the toilet. It was brought to my attention my Katja Presnal, who created a great video response that is a collaboration of moms tweeting about how offended they are by the ad.

If you can get past the offensiveness of the ad (I know, it’s hard), there is a larger issue here. Companies are marketing to moms without any clue what moms think. This, to me, is just further evidence that all companies and marketers who want to reach moms need to hire a Chief Mom Officer like Jessica Smith.

I recommend you (and Motrin!) watch Katja’s video:

And keep an eye on the PR nightmare via this feed of posts tagged #motrinmoms on Twitter:

If you have posted about Motrin moms (I already see loads of mom bloggers tearing into them. Don’t mess with the moms, companies!), please post a comment here. If you leave CommentLuv checked, it will pull your latest post’s link in automatically.