Comments on: PR Nightmares: Salvation is in the Reaction

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By: Robin G

Robin G — Fri, 01 Jan 2010 18:50:06 +0000

This just goes right along with PETA’s publicity track record. They are always trying to go in the back door. Every year they try and come up with the most obnoxious Super Bowl ad possible, so they can get the publicity related to the ads rejection. I guess that was getting old, so now they spam.

By: Dawn @ My Home Sweet Home

Dawn @ My Home Sweet Home — Sat, 19 Dec 2009 07:11:00 +0000

What a mess! I am actually doing some work now for a professional who was going to hire a company to help him get started in blogging and social media. I said the same thing: you need someone who personally interacts in that arena and “gets” it.

By: Mommy Niri

Mommy Niri — Sat, 19 Dec 2009 02:53:27 +0000

I am seeing more companies try to focus limelight on themselves. Although I like my fanpage to be a place fans can chat I also don’t want it an advertising place. Tough call most of the time but this is SPAM here, no brainer about that.

By: Rick

Rick — Fri, 18 Dec 2009 22:49:51 +0000

Thanks Kelby

This is but one of a long line of actions by PETA that has alienated many from what could otherwise be a constructive effort/idea. They are a fringe element that has mainstream notoriety and must maintain that image or be relegated so it fuels their actions.

When I use the term now, it is a four letter acronym meaning something completely different.

By: Angela England (@AngEngland)

Angela England (@AngEngland) — Fri, 18 Dec 2009 21:24:44 +0000

I agree wholeheartedly! There is a right and a wrong way to approach social media and this was without a doubt the WRONG way.

I’m glad that you brought it to light. I was SHOCKED to see their continued denials and arguements. Um – hello? Arguing with your audience is probably not the best way to “win friends and influence people”.

By: Amy from Resourceful Mommy

Amy from Resourceful Mommy — Fri, 18 Dec 2009 21:18:26 +0000

I was spammed by them on Twitter and also blocked them immediately. I often work while sitting next to my children doing homework, playing, etc., and I will not allow anything on my screen that may be harmful for them to view. If PETA was as concerned with children as they are with circus animals, perhaps they would have considered the ramifications of forcing a graphic link into the Twitter streams of mothers at home with their children. Strike 1.

Strike 2: When you make a mistake, you apologize. I’m pretty sure we were all taught this in pre-school, and many more of us learned it in business school.

I’m pretty sure that PETA is dangerously close to social media strike out…

Great post, Kelby.

By: Isabel @AlphaMom

Isabel @AlphaMom — Fri, 18 Dec 2009 21:14:17 +0000

honestly, i think it has less to do with knowing how to work in social media and more with lack of good biz judgment.

I’m sure they have done bone-headed stuff elsewhere– maybe we just haven’t heard about it.

Those with good judgment carry this around from medium to medium.

I agree it’s how you response to situations that make the women stand out from the girls. But, that applies to all professional and even personal nightmares.

By: Jen

Jen — Fri, 18 Dec 2009 21:03:09 +0000

Honestly, I’m not shocked to see this sort of behavior coming from PETA. Their methods are questionable at best. Let’s not forget this is the organization that got upset over Obama killing a fly on tv. And don’t even get me started on how many of their ad campaigns objectify women. No matter how important their message might be it ends up getting lost in their clumsy delivery attempts.