It started in a pretty simple way. Jessica, aka @JessicaKnows, posted this tweet:

looking for next new opportunity. Anyone need a marketer/biz dev?

She really didn’t expect it to lead to much, but she actually heard from a handful of Twitter members with potential opportunities. The one that sparked the most interest came from Max Ciccotosto, CEO of Wishpot, using the Twitter name @wishpot:

Hi Jessica! We’d love for you to help us at Wishpot! We have some new things coming for moms\babies and looking for bizdev\marketing help.

Simple as that. It didn’t happen like magic. She still went through all of the normal steps: sent in her resume, did interviews (by phone, since she’s on the East Coast, Wishpot is on the West). And then she got the job. With the coolest job title ever (for a mom anyway). Jessica is now the Chief Mom Officer for Wishpot, a social network for shoppers.

As her first task, she assisted Wishpot in the launch of Wishpot Baby, and she recruited several Baby Experts (hey, I’m one!) for the launch. Many of the faces are ones I recognize from Twitter and other social networks.

There are a couple reasons why this story is so interesting. The first is the way she found the job. Her new boss said he didn’t even consider using traditional methods to find the company’s new Chief Mom Officer.

We don’t think a traditional mode would work for these type of positions. We did not want a traditional “I have done marketing.” We were watching the conversations to see if there was something interesting that we saw. We of course ended up getting the best possible hire we could have ever hoped for!

He also thinks the Chief Mom Officer position is a valuable one, and many companies should consider it (and I have to agree, especially since that mom demo is so desired right now and marketers are struggling with outreach).

I think that it’s invaluable to have a great passionate insider in the markets that are being targeted. If a company is targeting moms than I’d definitely recommend getting their own Chief Mom Officer …

The best part is that Jessica has flexibility in her schedule, making the job remote, enjoyable, and family-friendly. Max said the telecommuting component is a no-brainer. I would have to agree (and you would see how much I rant on this subject at my Mother’s Day Wish post). As Max put it so nicely:

In terms of logistics we were never concerned. Nowadays is just to easy to work remotely. The tools are there, the flexibility is there. It’s just matter of both being committed to make it work.

Jessica really said it all when she said this of her new position:

I really hope this helps to get other Moms hired as CMOs

Me too. Or helps companies get it (both for getting actual moms to reach moms, and for letting people work from home). Or helps other moms find their dream jobs, be that at home or in an office.