Mom Bloggers Deserve to Get Paid

Mom Bloggers Deserve to Get Paid
I have been talking a lot about the topic of money and pay for mom bloggers lately. There are a few things that have been aggravating me about the mom blogging scene, but one major one is the perception that mom bloggers work for free (or should). Many mom bloggers I know are brilliant. They know the...

Type-A Mom Conference

Type-A Mom Conference
In case you haven’t heard, I am planning a major blogging conference right here in Asheville. The speaker line-up is unreal, with some of the biggest power bloggers and influencers in the world. It’s also in my home town, which is worth a visit all on its own. Here are some details about...

A Twitter Experiment

A Twitter Experiment
I just had an interesting idea, and I decided to do a Twitter experiment. I have had a hard time getting applicants for my Type-A Mom social ad sales position. One of the Type-A Mom editors is considering venturing into sales to give it a try. Meanwhile, it just dawned on me. Perhaps Twitter could sell...

Forget the Line Between Business and Personal in Social Networking

Forget the Line Between Business and Personal in Social Networking
Forget this idea that business and personal life are separate, at least if you want to find true success in social networking. What is becoming increasingly clear is that the lines between our business and personal lives are blurring (when social networking in particular), like it or not. The most common...

Motrin’s Offensive Mom Ad is Proof Companies Must Hire Chief Mom Officers

Have you seen this ridiculous Motrin commercial? The one that says moms wear their babies because it’s in fashion, and to look like an “official mom.” The one that asks if baby wearing makes moms cry. Also be sure to watch the baby version, which claims moms secretly want to be committed....

Disney World 2.0 with the Moms Panel

There are so many organizations that are so far behind when it comes to social networking and web 2.0. It also seems to me a bit that the older and bigger the company, the more grumpy dudes in gray suits sit in board rooms shooting down ideas related to modern and social marketing. I was pretty impressed...

5 Ways to Screw Up Your Corporate Twitter Account

I get asked frequently for advice on how to Twitter as a business or an organization. There, right there, the approach is all wrong right from the beginning. Businesses and corporations don’t have random thoughts, or feelings, or friends. They don’t have faces. They don’t microblog....