The Newspaper as Specialty Publication

The Newspaper as Specialty Publication
Tomorrow, I predict one of the best days in newspaper sales in several months. Despite all the stories of woe in the newspaper industry, don’t be surprised if you hit newspaper racks tomorrow to find them all sold out. How can that be in the midst of a recession and with an industry that is circling...

Why Newspaper Stories Need to Be Longer – Part I of the Newspapers Are Doing It Wrong Series

I have some advice for newspapers. I won’t even charge you for it. I know you can barely afford to have each reporter do 3-7 beats as it is, so consider this one a freebie. Hey, you underpaid me for 15 years, so I guess I owe you. You are doing it all wrong. All of it. Wrong. Just stop. Newspapers...