Why Web Coverage is the Best PR Coverage

Just a few minutes ago, yet another PR entity annoyed me for the same reason. They don’t get web writing, or bloggers. They still think web coverage is lesser than print coverage. That’s mildly hilarious, what with this being the year 2008 and much of the planet using the web as a primary...

5 Ways to Screw Up Your Corporate Twitter Account

I get asked frequently for advice on how to Twitter as a business or an organization. There, right there, the approach is all wrong right from the beginning. Businesses and corporations don’t have random thoughts, or feelings, or friends. They don’t have faces. They don’t microblog....