PR Nightmares: Salvation is in the Reaction

PR Nightmares: Salvation is in the Reaction
I’ve been pretty disappointed by PETA’s response to the PR nightmare they created when they decided to spam several moms this week. Since my last post, PETA Fail, or How Not to Spread the Word on Twitter, I have learned that they also used email and Facebook fan pages to continue their spam....

PETA Fail, or How Not to Spread the Word on Twitter

PETA Fail, or How Not to Spread the Word on Twitter
It aggravates and saddens me that there are still so many major household names that know Twitter is hip, so they jump in and use it without the slightest thought to how to properly engage on Twitter. Yesterday, PETA did what can only be described as using the same tactic as porn and get-rich-quick spammers...

Video Clips of My NBC News Appearance

Video Clips of My NBC News Appearance
I had a lot of fun doing the WYFF-4 appearance last weekend. I talked a lot about Twitter, social media and the blogosphere. The videos are now up. Here is part one: Here is part two: And I did a Whrrl story on my experience:

Upcoming Social Marketing Webinar

Upcoming Social Marketing Webinar
I am very excited to be co-hosting a webinar on social marketing via popular sites like Twitter, Facebook and LinkedIn, as well as via blogging and social bookmarking. I am partnering up with the ever knowledgable and sharp marketing expert, Peggy Dolane a.k.a. @freerangemom, for our first Work at...

A Twitter Experiment

A Twitter Experiment
I just had an interesting idea, and I decided to do a Twitter experiment. I have had a hard time getting applicants for my Type-A Mom social ad sales position. One of the Type-A Mom editors is considering venturing into sales to give it a try. Meanwhile, it just dawned on me. Perhaps Twitter could sell...