5 Twitter Customer Service Fails

5 Twitter Customer Service Fails
Twitter customer service can be customer service at its best, what it should be and stopped being years ago. It can be personal, real-time, proactive and, best of all, effective. I see some companies who standout. They not only respond when directly contacted (@ed on Twitter). They monitor Twitter for...

PR Nightmares: Salvation is in the Reaction

PR Nightmares: Salvation is in the Reaction
I’ve been pretty disappointed by PETA’s response to the PR nightmare they created when they decided to spam several moms this week. Since my last post, PETA Fail, or How Not to Spread the Word on Twitter, I have learned that they also used email and Facebook fan pages to continue their spam....

PETA Fail, or How Not to Spread the Word on Twitter

PETA Fail, or How Not to Spread the Word on Twitter
It aggravates and saddens me that there are still so many major household names that know Twitter is hip, so they jump in and use it without the slightest thought to how to properly engage on Twitter. Yesterday, PETA did what can only be described as using the same tactic as porn and get-rich-quick spammers...

Listening on Twitter

Listening on Twitter
I have noticed a trend. Twitter, which is most effective as a tool to engage with people, has become much more of a broadcast channel as the masses have discovered it. This will, I will go so fa to predict, be its downfall if this continues. We need to get back to engaging on Twitter. Most of all, we...

Video Clips of My NBC News Appearance

Video Clips of My NBC News Appearance
I had a lot of fun doing the WYFF-4 appearance last weekend. I talked a lot about Twitter, social media and the blogosphere. The videos are now up. Here is part one: Here is part two: And I did a Whrrl story on my experience:

How to Look Like a Twitter Rookie

How to Look Like a Twitter Rookie
Twitter has hit the mainstream, and that means there is an influx of Twitter rookies. If you are new to Twitter, check over this list before you tweet. These are the top 10 signs someone is a Twitter rookie, including hints on how to not look like a newbie instead. They reply to people without actually...

Guest on Twitter Talk Show #smallbizchat Tonight

Guest on Twitter Talk Show #smallbizchat Tonight
I will be the guest tonight on the Twitter talk show #smallbizchat. You can find out more by seeing and following @smallbizchat. I will be answering questions on how to find success as a work at home entrepreneur. The chat will be tonight from 8 to 9 p.m. EST. Any time there is a Twitter event of function,...

Upcoming Social Marketing Webinar

Upcoming Social Marketing Webinar
I am very excited to be co-hosting a webinar on social marketing via popular sites like Twitter, Facebook and LinkedIn, as well as via blogging and social bookmarking. I am partnering up with the ever knowledgable and sharp marketing expert, Peggy Dolane a.k.a. @freerangemom, for our first Work at...

A Twitter Experiment

A Twitter Experiment
I just had an interesting idea, and I decided to do a Twitter experiment. I have had a hard time getting applicants for my Type-A Mom social ad sales position. One of the Type-A Mom editors is considering venturing into sales to give it a try. Meanwhile, it just dawned on me. Perhaps Twitter could sell...

Guy Kawasaki Interview on Newspapers at Alltop

Guy Kawasaki Interview on Newspapers at Alltop
I recently noticed that Alltop, a 2.0 magazine stand delivering feeds on a variety of topics such as moms and journalism, introduced pages for the L.A. Times and New York Times. As any of my regular readers know, my background is in newspapers and I have some rather strong opinions about the industry’s...

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