Why Web Coverage is the Best PR Coverage

Just a few minutes ago, yet another PR entity annoyed me for the same reason. They don’t get web writing, or bloggers. They still think web coverage is lesser than print coverage. That’s mildly hilarious, what with this being the year 2008 and much of the planet using the web as a primary...

SEO for Reformed Newspaper Journalists

There are lots of fabulous writers out there who are crafting some amazing web copy, but they just don’t get SEO. The problem is SEO is the way to get all those cool readers you’ve heard about. SEO doesn’t have to be a dirty word, even if you’re a reformed newspaper journalist...