April 12, 2008
Posted by: Kelby Carr

Wall Street Journal on Mommy Bloggers

Posted in: mommy blogging

The Wall Street Journal just recently did a piece, “The Blogger Mom, in Your Face.” It’s nice to see mainstream media finally taking notice of the pretty amazing mommy blogger revolution now under way, and their focusing on the Mamma of mommy bloggers, Heather Armstrong of Dooce, was really fascinating reading. It’s especially interesting to note how much mommy bloggers put their lives online vs. other bloggers:

Most powerful individual bloggers, such as Arianna Huffington of HuffingtonPost.com on politics, or Mario Lavandeira of PerezHilton.com on celebrities, keep a measure of personal distance by blogging on public topics. In contrast, Ms. Armstrong writes about herself, her husband, her 4-year-old daughter Leta, clashes with her parents and the escapades of her dog Chuck. She has the ability “to make the mundane seem interesting,” says Pete Blackshaw, an executive vice president at Nielsen Online. In a measure of fans’ devotion, a recent post on removing a raccoon from her chimney drew 530 comments.

Another cool nugget was the list of the top 10 mommy bloggers (according to Technorati ranking).